You've heard the buzzwords - SoftPhone. Smart phone.
Disposable phones. Internet Telephony. They sound intriguing but
what can they do for me?
The short answer is "lots". As in saving you LOTS of money
and giving you access to LOTS of information. The phones of the
future are bonafide personal digital assistants, allowing you to
browse the internet, check your appointments, send e-mail, or
participate in a multimedia conference call.
Sounds great, but what exactly is a softphone? Smart phone?
Disposable phone? How do these technologies work and why should
I care?
Softphones are not really phones at all but rather PCs loaded
with software that effectively transform your PC into a phone.
Using your PC as a phone has several advantages. PCs send voice
signals over data cables rather than over conventional telephone
lines, saving money on long distance calls. When you send and
receive calls as data, or as packet-switched calls, you don't
have to pay the international cost to transmit the data. You pay
purely the local connection cost to your ISP. Bottom line -
savings on each long distance call you make.
The concept has been around for a decade, but only recently
has the reliability of computer networks reached a level where
softphone communication can be an effective alternative to
traditional telephone use. So more and more people are using
softphones. But it 's not only the cost savings on long distance
calls - think bigger.
Business can save money by not purchasing the telephone in
the first place. Instead of hefty start up costs, they can slash
their start-up budget drastically by not having the expensive
outlay for desktop phone consoles. And, if a new start-up is
laying down wiring, cost savings really add up by installing
only two (voice/data and electrical) rather than three
(electrical, data, and voice) sets of cables.
If one considers the advantages of Internet Telephony
technology, the answer, in pure economical terms, is clear. Call
centers will be embracing Internet Telephony to lower capital
expenditures (facilities and cabling), lower overhead expenses
(by consolidation of MIS and telecommunications functions),
lower desktop expenses (by removing the console in favor of a
soft-phone), improve customer satisfaction (integrated
messaging), improve agent productivity (in a highly competitive
and labor-intensive environment), and quickly implement future
productivity enhancements (by rapid dissemination of future
software upgrades).
Avaya, one of the worlds leading traditional
telecommunications manufacturers and now also a manufacturer of
IP softphones, estimates that worldwide, LAN-based IP telephony
will grow at a compound annual growth rate of 70% through to
2005, with IP enhanced PBXs growing at rates topping 90% over
the same period.
Although it will take some time to happen, you can be sure
that, eventually, all of the circuit-switched networks will be
replaced with packet-switching technology. IP telephony just
makes sense, in terms of both economics and infrastructure
requirements. More and more businesses are installing VoIP
systems, and the technology will continue to grow in popularity
as it makes its way into our offices and our homes. Things are
changing right now. According to a new study, published by Sage
Research Inc., 86% of US organizations surveyed report they are
in various stages of evaluating or deploying IP telephony. This
is the technology of tomorrow but the cost savings and business
economies mean it will very quickly be a standard part of every
PC.
Smart Phones
Smart phones are generally mobile phones with enhanced
display capabilities and new functionalities that let you access
e-mail, faxes, your company intranet and the Internet easily and
quickly. Or, think of it this way-Smartphones are an all-in-one
communication device that combine the functionality of a pager,
phone and PDA. Currently, the penetration rate for mobile and
wireless devices in the US is 40% - or about 74 million mobile
phones in use in the United States today. This compares to 65%
penetration in Europe or 176 million mobile phones in use today.
According to International Data Corp.'s most recent estimates,
by 2003, US penetration is predicted to rise to 50% or about 139
million and by 2007, the figure is expected to reach 60% in the
U.S. worldwide, analysts expect more than one billion mobile
phones to be in use by 2003. It is expected that a growing
proportion of these mobile phones will be smartphones, utilizing
wireless technology and high speed data transfer to deliver
multimedia information at the touch of a button or the sound of
a word.
Disposable Phones!
Disposable cameras sure caught on. What about disposable
mobile phones? Recently a number of wireless telephone
manufacturers have introduced low-cost models, pre-loaded with a
finite number of calling minutes, designed to be used once and
then discarded. The phones themselves are stripped-down versions
of their more expensive brethren-offering in the case of some
phones just the ability to make a single phone call. Voice mail
and other amenities, standard for most wireless phones, are not
part of the disposable phone's package of services. The target
customers for disposable mobile phones are teenagers, students,
or people, such as seniors and vacationers, who simply need a
telephone for emergencies. The disposables could also have
considerable potential in parts of the world such as Latin
America, where wireless phones already provide an important
alternative to inadequate and prohibitively expensive fixed-line
service. These multicolor plastic phones will be sold over the
counter at the nearest convenience store, gas station, or
drugstore to anyone who can afford the $10-$30 to buy one .
How does Plantronics fit into this brave new world?
The new phones all work best with headsets. For softphones, a
noise-canceling
PC headset is the way to go or our new USB DA50
interface means that you can use our traditional call center
product range. For smart phones, use one of our high quality
mobile headset or our wireless Bluetooth solution. And for
throw-away phones? How about an earbud?